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Event sponsorship /

McDonnell, Ian.

Event sponsorship / Ian McDonnell and Malcolm Moir. - xiii, 143 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 9780415533881 (softcover) 9780415533874 (hardcover)

LCCN: 2013016901

Subjects--Topical Terms:
Special events--Management--Case studies.
Corporate sponsorship--Case studies.

LC Class. No.: GT3405 / .M44 2014

Dewey Class. No.: 394.2068

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