Event planning and management : principles, planning and practice /
Dowson, Ruth,
Event planning and management : principles, planning and practice / Ruth Dowson, Bernadette Albert, Dan Lomax. - Third edition - pages cm colour illustrations ; cm
Includes bibliographical references and index.
Events : the changing environment -- The event planning model -- Research, concept development and feasibility screening -- Developing your events programme and content -- Venue selection and site planning essentials -- Production and operational logistics -- Staffing and human resources in events -- Drawing in the crowds : marketing events -- Finance, budgeting and procurement in events -- A practical guide to managing an event on the day -- Measuring event success : evaluation insights -- Events : the future
"Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies"--
9781398607101 9781398607125
Special events--Management.
Special events--Planning.
Special events--Marketing.
GT3405 / .D69 2023
394.2068
Event planning and management : principles, planning and practice / Ruth Dowson, Bernadette Albert, Dan Lomax. - Third edition - pages cm colour illustrations ; cm
Includes bibliographical references and index.
Events : the changing environment -- The event planning model -- Research, concept development and feasibility screening -- Developing your events programme and content -- Venue selection and site planning essentials -- Production and operational logistics -- Staffing and human resources in events -- Drawing in the crowds : marketing events -- Finance, budgeting and procurement in events -- A practical guide to managing an event on the day -- Measuring event success : evaluation insights -- Events : the future
"Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies"--
9781398607101 9781398607125
Special events--Management.
Special events--Planning.
Special events--Marketing.
GT3405 / .D69 2023
394.2068