Events marketing management : a consumer perspective /

Reic, Ivna,

Events marketing management : a consumer perspective / Ivna Reic. - pages cm

Includes bibliographical references and index.

9780415533577 (hbk) 9781138901810 (pbk)

2016010252


Special events--Marketing.
Special events--Management.

GT3405 / .R45 2016

394.2 REI
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