Events marketing management : a consumer perspective /
Reic, Ivna,
Events marketing management : a consumer perspective / Ivna Reic. - pages cm
Includes bibliographical references and index.
9780415533577 (hbk) 9781138901810 (pbk)
2016010252
Special events--Marketing.
Special events--Management.
GT3405 / .R45 2016
394.2 REI
Events marketing management : a consumer perspective / Ivna Reic. - pages cm
Includes bibliographical references and index.
9780415533577 (hbk) 9781138901810 (pbk)
2016010252
Special events--Marketing.
Special events--Management.
GT3405 / .R45 2016
394.2 REI