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Event success: maximizing the business impact of in-person, virtual and hybris experiences /

Alroy, Alon

Event success: maximizing the business impact of in-person, virtual and hybris experiences / Alon Alroy, Eran Ben-Shushan, Boaz Katz - Hoboken, NJ: Wiley, 2022 - lx, 257p.; 24cm

Includes bibliographical references and index

ISBN: 9781119817154

Subjects--Topical Terms:
Special events
Marketing

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