Marketing 4.0: moving from traditional to digital (Record no. 18735)

MARC details
000 -LEADER
fixed length control field 00498nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230928s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119341208
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8 KOT
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 00 - TITLE STATEMENT
Title Marketing 4.0: moving from traditional to digital
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley & Sons
Place of publication, distribution, etc. New Jersey
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xix, 184 p
Other physical details 24 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Maketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Koleksi Am

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