Marketing 4.0: moving from traditional to digital (Record no. 7635)

MARC details
000 -LEADER
fixed length control field 00496nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230928s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119341208
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8 KOT
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 00 - TITLE STATEMENT
Title Marketing 4.0: moving from traditional to digital
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley & Sons
Place of publication, distribution, etc. New Jersey
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xix, 184 p
Other physical details 24 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Maketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Koleksi Am
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     PERPUSTAKAAN KOLEJ KOMUNITI PASIR SALAK PERPUSTAKAAN KOLEJ KOMUNITI PASIR SALAK 12/26/2017 BOOKLINE SERVICES   658.8 KOT 11016 09/28/2023 12/26/2017 Koleksi Am
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