Kotler, Philip <br/><br/>
Marketing 4.0: moving from traditional to digital 

 - New Jersey  John Wiley & Sons  2007 
 - xix, 184 p  24 cm 
<br/><br/><label>ISBN: </label>9781119341208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Maketing<br/>Internet marketing