TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan
AU  - Setiawan, Iwan
TI  - Marketing 4.0: moving from traditional to digital
SN  - 9781119341208
PY  - 2007///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Maketing
KW  - Internet marketing
ER  -