TY  - BOOK
AU  - Deiss,Ryan
AU  - Henneberry,Russ
TI  - Digital marketing
T2  - For dummies
SN  - 9781119235590
AV  - HF5415.1265 .D45 2017
U1  - 659.144 
PY  - 2017///]
CY  - Hoboken, NJ
PB  - Wiley
KW  - Internet marketing
KW  - Digital media
KW  - Marketing
KW  - Electronic commerce
KW  - Management
KW  - Strategic planning
KW  - BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
KW  - bisacsh
KW  - fast
N1  - Includes index; Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success
N2  - Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics
ER  -