Supovitz, Frank. <br/><br/>
The sports event management and marketing playbook / 
Frank Supovitz. 
 - Hoboken, N.J. :  J. Wiley & Sons,  c2005. 
 - xviii, 478 p. :  ill. ;  25 cm. 
 - The Wiley event management series .
<br/><br/><label>ISBN: </label>0471460079 9780471460077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing--Handbooks, manuals, etc.<br/>Sports--Economic aspects--Handbooks, manuals, etc.<br/>Sports administration--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>GV716  / .S86 2005 
<br/><br/><label>Dewey Class. No.: </label>796/.069/8