TY  - BOOK
AU  - Dowson,Ruth
AU  - Albert,Bernadette
AU  - Lomax,Dan
TI  - Event planning and management: principles, planning and practice 
SN  - 9781398607101
AV  - GT3405 .D69 2023
U1  - 394.2068 23
PY  - 2023///
CY  - London, New York, NY
PB  - Kogan Page
KW  - Special events
KW  - Management
KW  - Planning
KW  - Marketing
N1  - Includes bibliographical references and index; Events : the changing environment -- The event planning model -- Research, concept development and feasibility screening -- Developing your events programme and content -- Venue selection and site planning essentials -- Production and operational logistics -- Staffing and human resources in events -- Drawing in the crowds : marketing events -- Finance, budgeting and procurement in events -- A practical guide to managing an event on the day -- Measuring event success : evaluation insights -- Events : the future
N2  - "Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies"--
ER  -