TY  - BOOK
AU  - Reic,Ivna
TI  - Events marketing management: a consumer perspective 
SN  - 9780415533577 (hbk)
AV  - GT3405 .R45 2016
U1  - 394.2 REI 23
PY  - 2016///
CY  - New York, NY
PB  - Routledge
KW  - Special events
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -