Alroy, Alon <br/><br/>
Event success:   maximizing the business impact of in-person, virtual and hybris experiences / 
Alon Alroy, Eran Ben-Shushan, Boaz Katz 
 - Hoboken, NJ:  Wiley,  2022 
 - lx, 257p.; 24cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781119817154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events <br/>Marketing