TY  - BOOK
AU  - Alroy, Alon
AU  - Ben-Shushan, Eran 
AU  - Katz, Boaz
TI  - Event success: : maximizing the business impact of in-person, virtual and hybris experiences 
SN  - 9781119817154
PY  - 2022///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Special events
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -