000			02834cam a22005055i 4500
001			19343836
005			20231220111516.0
008			161021s2017 njua 001 0 eng d
010			_a 2016957570
020			_a9781119235590 _q(paperback)
020			_a1119235596 _q(paperback)
035			_a(OCoLC)ocn970003258
040			_aJAI _beng _cJAI _erda _dCLE _dSO$ _dCCE _dIGA _dOCLCF _dOQX _dNTAUP _dGRR _dDLC
042			_alccopycat
050	0	0	_aHF5415.1265 _b.D45 2017
082	0	4	_a659.144
100	1		_aDeiss, Ryan, _eauthor.
245	1	0	_aDigital marketing / _cby Ryan Deiss and Russ Henneberry.
264		1	_aHoboken, NJ : _bWiley, _c[2017]
300			_axiv, 334 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aFor dummies
500			_aIncludes index.
505	0		_aIntroduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success.
520			_aDigital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
650		0	_aInternet marketing.
650		0	_aDigital media.
650		0	_aMarketing.
650		0	_aElectronic commerce _xManagement.
650		0	_aStrategic planning.
650		7	_aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing. _2bisacsh
650		7	_aDigital media. _2fast _0(OCoLC)fst00893716
650		7	_aElectronic commerce _xManagement. _2fast _0(OCoLC)fst00906916
650		7	_aInternet marketing. _2fast _0(OCoLC)fst00977272
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167
650		7	_aStrategic planning. _2fast _0(OCoLC)fst01134371
700	1		_aHenneberry, Russ, _eauthor.
830		0	_a--For dummies.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cKR
999			_c7671 _d7671